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Killer Marketing For Massage Therapists!

2 Jul

By Jenny Burrell BSc (Hons)

Founder of Burrell Education (www.burrelleducation.com)

Specialist Pregnancy and Post Natal Fitness & Therapy Education, London, UK.

I know I neglect you massage and therapy guys!!!!!  So here’s a big tip, if you don’t know him already Eric Brown is to Massage Marketing what Bedros is to Fitness Marketing.  Eric Who??? Especially is you are in a niche such as Pregnancy and Post Natal, you really need to have an awesome prescence and make connections with mommies.  He’ll show you exactly how!

So……click the logo above and get busy!!

Working in health and fitness with women???? Check out www.wetrainmoms.com – a FREE RESOURCE full of awesome inspiration & education for anyone who is passionate about the health of the women they serve.  You can download our free gift while you’re there – I think you’ll find it VERY USEFUL!  The clue is in the title 🙂

New Burrell Education Website and Products Launch

Monday 9th July!

An Indirect Path To A Smaller Bum!

21 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy Education, London, UK. 

www.burrelleducation.com

I’ve just spent 2 days teaching my Pregnancy and Post Natal Massage course at NLSSM and it proved to be a timely intervention.   It is without a doubt, extremely high on the list of my favourite things to do IN THE WHOLE WORLD!  No kidding.  You see, there was not a single person in that room (12 amazing women – below) who didn’t instinctively know that, to truly walk the path of  ‘showing up’ for your own life you’ve got to do AN INSIDE OUT JOB not visa versa! And that’s OK.

You see, I work mostly with fitness people and in my younger days, I too did my part to fortify the myth that looking good on the outside was a key to happiness.  Oh the folly of youth! I now consider this to be high class BS if your internal landscape looks like a bombsite, literally or spiritually.  Without a doubt, spending time in this awesome environment, got me ‘plugged back in’  to some key fundamentals of our human journey and the guiding principle that cultivating an awesome heart/head-space and a compassionate outlook for others and yourself is KING because it is actually a high self-regard that means you treat yourself well, slay your addiction and personality monsters (food, booze, co-dependence etc) and generally do no harm to others.  A high self- regard means that you instinctively steer clear of people, places and things that don’t keep you ‘in the light’.  A high self-regard means you can smell a rat at a hundred paces and head for the hills 🙂

If you’re not familiar with how much of this type of educatin is delivered, here’s a snapshot…..

  • During practically all of your education (in some cases, over the course of years) and on CPD’s you spend a lot of time undressed and physically exposed!
  • You make friends with a complete stranger, undress infront of them and the rest of the room without fear of judgement and allow them to get skin-to-skin with you.
  • You allow a perfect stranger to touch you intimatelyand to perform an  exchange of energy with you.
  • You allow someone you’ve never met before to to help you, to heal you, to perform an act caring and compassion for you and most of all, you instantly TRUST this complete stranger to do you no harm.

It’s only in this style of hands-on education that I ever truly see egalitarian interaction.  Everyone brings their take on the situation to the table and we all openly learn from and observe each other working, we’re happy to receive praise for great work and equally open to have someone guide us to a better solution.  In this environment,  interaction occurs without the GAME-FACE because we know that our bodies can’t lie to anyone, and what the ‘client and the therapist’ both feel as the treatment progresses is THE SIMPLE TRUTH.  So people get real, say real stuff, share rarely-voiced thoughts, ask questions easily and are happy when the answer is a shrug of the shoulders or some other ineffable or simply accept that ‘feeling a shift in energy or awareness’ IS the answer.  Love it!  But the hugest bonus is when the treatment is finished, your partner is up and dressed and you look each other in the eyes with gratitude and sincerity and you know that you JUST GOT RECONNECTED TO ANOTHER HUMAN SOUL AND TO THE BEST VERSION OF YOURSELF !  And isn’t that actually what we came here for?

Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Connect With Me on FACEBOOK and Twitter

www.burrelleducation.com

How to Create an Awesome Pregnancy and Post Natal Massage Service

3 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK.

  

www.burrelleducation.com

I began my massage journey nearly a decade ago studying for the ITEC Holistic Massage Certification and as soon as I began my studies, something just clicked.  For me, the skin-to-skin element of using massage and other hands-on bodywork techniques to connect with and help my Pre/Post clients seemed to be the perfect way to compliment the physical expenditure of one-to-one fitness training.

As a Pregnancy and Post Natal Fitness Specialist, my goal was always to progress onto deeper levels of study that would specifically empower me to help my Pre/Post clients and after embarking on  further study at  North London School of Sports Massage and other top London massage schools, I finally had the skills that could be honed into helping my own niche client base.

Fast forward 7 years and thanks to the support of Susan and the team at NLSSM, I created and now tutor their 2-Day CPD offering.

Next 2 Day CPD Course Date: Saturday/Sunday 19th & 20th May, 2012.

If you are a certified Massage Therapist wanting to extend your offerings to help the Pre/Post Natal client or a fitness professional with Pre/Post Natal clients and a massage qualification, this weekend CPD course will give you a ready-to-go, entire skill-set to help you create a stand-out service that will keep clients coming back time-after-time and keep them referring for you.

If you have any knowledge at all of the rigours of Pregnancy,  you’ll know that the myofascial and skeletal system is put under immense duress and undergoes a complete transformation in terms of function.  This dysfunction usually leads to soft tissue discomfort and pain, most of which can be alleviated by massage therapy and bodywork.  You’ll find that Pre/Post Natal clients will be some of your most grateful customers.

Typical Pregnancy Into Post Natal Period Posture (Client at 17 Weeks Post Birth)


The Top 20 Areas Where The Pregnant/ Post Natal Client May Have Pain and Discomfort & Why?

  1. QL’s – the anterior tilted pelvis causes shortening
  2. Lats – the anterior tilted pelvis causes shortening and scapular abduction causes length tension
  3. Intercostals – breathing patterns change as the ever-growing baby demands more space causing further rib flaring
  4. ITB (Origin and Insertion) – changes to posture and biomechanics may cause pain
  5. Quads – tightness in attachments at both the hip and knee
  6. Calves – changes in plantarfascia reflected further up the myofascial chain
  7. Plantar Fascia  – changes to tension due to dramatic increase in weight biomechanics
  8. Biceps – creeping scapular abduction closing down anterior musculature – breastfeeding and ADLs all contribute
  9. Anterior Delts – creeping scapular abduction closing down anterior musculature – breastfeeding and ADLs all contribute
  10. Pectorals – creeping scapular abduction closing down anterior musculature – breastfeeding and ADLs all contribute
  11. Rhomboids – creeping scapular abduction causing length tension – breastfeeding and ADLs all contribute
  12. Upper Traps – forward head posture due to change in weight/size and centre of gravity causes forward head posture and associated changes in tension of neck and shoulder musculature
  13. Levator Scapulae – forward head posture draws origin away from insertion causing length tension
  14. Sub Occipital Region – see above
  15. Platsyma –forward head posture causes length tension in the anterior neck
  16. Erector Spinae & Lumbar Region – increased lumbar lordosis and lack of exercise in this area causes shortening and dysfunction
  17. C- Section Scar Tissue –  Valuable work can be done to educate and instruct client to self-administer gentle massage to help avoid the build-up of restrictive scar tissue
  18. Tibialis Anterior – change in posture and biomechanics of the foot can be reflected in the anterior aspect of the lower leg
  19. Carpal Tunnel – fluid retention affects passage of nerve impulses through Carpal Tunnel, massage can aid dispersion of fluid build-up.
  20. Piriformis Pain – anterior tilted pelvis, everted foot fall and weakening of anterior Pelvic Floor muscles all contribute to increased tension and shortening.

Techniques You’ll Learn Over the Weekend

  1. How to address ALL  of the above areas and issues! Applying a suitable strategy specific to client’s needs.
  2. How to position and massage the Pregnant client – elevated supine, side-lying supported by bolsters.
  3. How to position and massage the Post Natal client – especially after C-Section.
  4. How to use a sheet for draping the client instead of towels.
  5. How to modify the traditional massage strokes, when the client is in the side-lying position.
  6. You’ll learn or polish your Soft Tissue Release (STR) skills.  (Shorten, LOCK target tissue, move to lengthen away from the direction of the LOCK’).  STR is so flexible that is can be used on all of the 20 listed areas above.
  7. Appropriate Contract/Relax Methods
  8. Therapist applied Myofascial Release using small foam rollers
  9. Simple Acupressure for the Post Natal Period
  10. Learning and teaching C-Section scar massage to the Post Natal client
  11. Which massage mediums are safest and most effective during the Pre/Post periods
  12. How to create a welcoming and nurturing environment for your clients
  13. How to Attract, Retain and Gain Referrals
  14. How to offer a polished, second-to-none STAND-OUT service – EVERYTIME!

What You Take Home

1.  A 2-day, paradigm-shifting educational experience that will help you hone your instinctive skills to serve a brand new additional client group
2.  A 100+ page fully illustrated and referenced manual
3.  Bonus client information on Pelvic Floor exercise and Pre/Post Natal Specific Mobilization and Stretching

4.  The skills to start your brand new business venture
5.  My personal business blueprint for creating an awesome service that will ensure you ATTRACT, SERVE AND RETAIN happy clients for years and years to come.

How to Reserve Your Place!

Contact Cassandra at NLSSM to book your place ( class size is limited to 10 participants, so be quick!)


www.burrelleducation.com

Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Connect With Me on FACEBOOK and Twitter

Training Women? They Hate This…C-Section ‘Overhang’ :-(

2 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK.

www.burrelleducation.com

Ok, this is not a sexy, wow, bang, pop, post.  But it is important if you have anything to do with women who have had babies.  I don’t know it all but I’ve had a lot of experience of dealing with this question and maybe along this journey, if you follow this series of posts we will have started a started a conversation and a process of enquiry regarding a subject area that not many women are happy to discuss but are very troubled by – the dreaded C-Section ‘overhang’!!!!!!!!!  With nearly a quarter of the births in the UK occuring via C-Section and much more elsewhere, especially the USA (check out www.csectionrates.com) it’s a pretty big deal for a growing number of women.

Just a quick Google search of the term and a troll around various mom-centric sites shows that it is worrying, annoying and confusing for a lot of women.  There seems to be little information on WHAT CAUSES IT and HOW TO GET RID OF IT!  And indeed, lots of women also complain of the ‘overhang’ situation even after having a vaginal birth!  Indeed, apart from structural issues such as Diastasis – which is a whole different conversation, why do post baby women end up with bellies they are not pleased with?

In my experience, I think there are multiple factors at play here namely:

1.  Excess belly fat – due to pregnancy fat gain, increased cortisol during and after pregnancy, poor sleep and the stresses of early motherhood.
2.  Stretched skin – genetics, your age, your nutrition and your hydration are just a few factors that will affect the ability of your skin to ‘bouce back’ from a pregnancy.
3.  An imperfect post operative stitching technique – this I don’t know much about but I will research and report back.
4.  Scar tissue buildup – simple, there has been a wound, there will be scar tissue that need to be manipulated to avoid myofascial congestion and a loss of optimal function and transferrence of energy through the entire system – global and local.
5. Odema due to the C-Section wound being still in the healing phase – this is an ‘early-days’ issue which should resolve naturally.
6.  Numbness, loss of sensation and ‘connection’ to the lower abdominal area leading to frustration when performing abdominal work and the client therefore having poor adherence – it’s our job as fitness professionals to help the client have faith that she can return to a place where she will be happy again.
7.  Inappropriate core strength work being performed with no emphasis on the synergist relationship with the Pelvic Floor muscles, the other components of ‘the core’ and furthermore the WHOLE INTEGRATED SYSTEM!
8.  Poor nutrition and hydration that doesn’t assist and promote healing.
9.  Poor bowel movements that totally scupper any quest for a flat tummy!

So…..for what it’s worth for the whole month of May, I’m going to do a little experiment.  Over a 12 month period, I was lucky enough to experience C-Section not once but TWICE!  Without even a baby to show for it!  I had a condition known as uterine fibroids where benign tumors grow at warp speed attached to the uterus and you eventually have very messed up periods and a huge tummy (note to all – NEVER JUDGE A FAT BELLY!) could be something much more serious than love of cake :-).  Anyhow, to cut a long story short, these tumours were removed in January only to duplicate again at warp speed and by the following January I had no option other than to have an abdominal hysterectomy via C-Section AGAIN.  Incidentally, this might be pertinent information for those of you who train over 50 clients, this is usually part of their story (I’m only 42).

So, I’m 14 months out of the Hysterectomy and what am I left with?

1.  Bit of a fat belly, definitely not tight and flat – I still can’t wear my size 10 (UK)  jeans that I could wear before, I’m in 12’s and feel good.
2.  Post umbilical numbness – around70%
3.  A new ‘firmness’ local to the scar area that I think is due to a build-up of scar tissue

On a positive note, I feel fit and well and extremely grateful, (my fitness regime includes Kettlebell, Power Lifting, Running, Power Plate, I train with a Trainer and I still work as a Trainer and write/teach/run my courses and present).  My energy is awesome, my diet is good but still have a love/hate affair with sugar and I’m teetotal.  I’m on the up!

So,  for the entire month of May, I’m going to adhere to a regime that does everything possible to tackle all the components of healing regeneration, retrengthening and reconnection and see what happens.  I’m going to apply, bodywork principles, nutrition and exercise to my belly situation and see what occurs and I’ll check in once a week with the results (subscribe to be alerted).  It will be interesting to see the results and of course I’ll now go and do a before pic so we have a comparison.

My Self-Prescription

(This is not a recommendation to clients, I’ve been a Trainer for 13 years! If you are a client –  incase you’re wondering, yes, this is a lot of exercise – the running is extra to my normal routine).

1.  Get better sleep – Topical Magnesium Oil EVERY NIGHT before bed
2.  Chill more – Holosync on headphones daily and/or organic meditation
3.  1.5 – 2 litres of lemon water a day
4.  Train for 10K race Sunday 3rd June (2×20 min Interval Training and 1 longer Sunday run)
5.  3 Metabolic Resistance Training Sessions per week (2 x 20 mins plus 1 hour of PT)


7.  I’ll massage my whole abdomen for 10 mins daily using a combination of tradition massage.  I’ll use tradition strokes superficially but also go a little deeper.  This site has great information on C-Section recovery if you are interested – http://www.csectionrecovery.com, and I’ll also include some Instrument Assisted Massage (using an IAM tool (shown above) – www.iamtools.co.uk – thanks Malcolm).
8.  I’ll take 2 tablespoons of linseeds in warm water before bed nightly for phenomenal bowel transit.
9.  Oh and of course, continue my war on sugar!!!!!!!!!!!!!!!!!!!!!! This might last longer than a month 🙂

Anyhow, that’s quite a lot to be getting on with.  I’m going to take my before pic now and workout!  Til next time.

PS I’d like to hear your experience, thoughts and suggestions on the matter if you too can add something to the conversation.  Speak soon.

For PASSIONATE, MODERN FORWARD-FACING CPD Fitness and Therapy Education for the Pregnant and Post Baby Fitness Professional visit:

www.burrelleducation.com

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