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Killer Marketing For Massage Therapists!

2 Jul

By Jenny Burrell BSc (Hons)

Founder of Burrell Education (www.burrelleducation.com)

Specialist Pregnancy and Post Natal Fitness & Therapy Education, London, UK.

I know I neglect you massage and therapy guys!!!!!  So here’s a big tip, if you don’t know him already Eric Brown is to Massage Marketing what Bedros is to Fitness Marketing.  Eric Who??? Especially is you are in a niche such as Pregnancy and Post Natal, you really need to have an awesome prescence and make connections with mommies.  He’ll show you exactly how!

So……click the logo above and get busy!!

Working in health and fitness with women???? Check out www.wetrainmoms.com – a FREE RESOURCE full of awesome inspiration & education for anyone who is passionate about the health of the women they serve.  You can download our free gift while you’re there – I think you’ll find it VERY USEFUL!  The clue is in the title 🙂

New Burrell Education Website and Products Launch

Monday 9th July!

Why Mom’s Are Athletes…….

4 Jun

……..and why we truly need to train them functionally for their demanding job!  Moms are pushing pulling, squatting, lunging, rotating, reaching, bending over and balancing weights of upwards of 15kg (think newborn at 4kg and car carry seat at 10+kg) for at least 12 hours a day, on very little rest, with sub-par core-strength………..I could go on!  So just remember their ADLs next time you pass them a couple of 1kg dumbbells for a set of shoulder presses :-).  PS Yes, that is a dolly in my pushchair! I do not have a wierd looking child!

Mommy Activity in Daily Life

Functional Exercise Choice Equivalent

Rising from kneeling after changing the baby on the floor Squatting & Lunging
Reaching out to grab a toddler as she wanders towards a busy road Lunging & Horizontal Pulling
Putting the baby into its special car seat Bend-to-extend, Squat, Horizontal Pull and Rotate
Turning to shout at kids in backseat while driving Seated Rotation
Bending over a cot rail to get the baby out then lifting the baby to place over the shoulder Bend-to-extend & Rotation & Vertical Press
Walking & pram pushing Single leg work & Lunge and Horizontal Pushing
Playing games with kids, lifting them high in the air Multi-directional Lunging and Horizontal & Vertical Press
Checking the clock on the bedside table in the middle of the night after being woken up for the 4th time!! Supine Lying with Torso Rotation
Wiping small children’s noses Bend-to-extend
Wiping small children’s noses as they try to run away Bend-to-extend, lunge, horizontal pull and rotation
Speaking face-to-face with a toddler Squatting & Bend-to-extend

 

How ‘Good Fats’ Aid Fat Loss For The Post Natal Client

19 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness& Therapy Education, London, UK. 

www.burrelleducation.com


Ironically, after years of demonising FAT in general, the diet, health, fitness and food industry is having to re-communicate to the general public that not ALL fat is bad for us and indeed some fats are not only vital to optimum health but also aid fat loss.  One of the hottest Essential Fatty Acids (good stuff)  for female health and fat loss is Gamma Linolenic Acid (GLA).

Along with a ‘considered’ diet and daily exercise at an optimum intensity to effect the utilization of fat as energy, GLA supplementation has shown to be a highly effective component of fat loss programmes alongside its already well know effect on easing many of the negative symptoms associated with the female menstrual cycle such as breast tenderness, moodiness, depression, irritability and swelling and bloating from fluid retention.  All in all, GLA has a valuable role to play in times of ‘endocrine turbulence’ such as the early Post Natal period and when women are seeking to lose ‘baby fat’.

Why Does GLA Work?

  • In textbook terms, GLA can be synthesized from Linoleic acid, which is found in certain oils, grains, and seeds. But due to a number of common dietary and lifestyle factors in today’s society, most of our bodies don’t make that conversion.
  • The main metabolic roadblocks are trans fats (man-made fats found in crisps, biscuits, cakes, processed foods), sugar, smoking, alcohol, aging, and illnesses such as diabetes.
  • All of these factors affect the body’s ability to convert Linoleic acid into GLA and efficiently burn fat.
  • GLA has a key role in activating under-active fat in overweight people known as brown adipose tissue (BAT) to burn calories.
  • GLA is found (in the largest quantities) naturally in seed oils like Starflower oil (20-24% GLA) and Evening Primrose oil (18-20%).
  • Supplementing with either of these oils will assist the mechanism that will allow the body to get down to the business of burning excess fat.
  • Simply put, GLA has a key role in activating under-active fat burn calories.
  • Many researchers now believe that many overweight people are actually metabolically impaired when it comes to their ability to use energy from their fat stores.  Of course, the other modern factors such as a lack of exercise, a toxic environment, consumption of toxic processed foods etc., etc., just doesn’t help either!

A diet that includes supplementation with a high quality multivitamin, minerals and EFA’s (Evening Primrose Oil or Starflower Oil included) to ensure optimum nutrition is obtained daily is a great place to start for anyone seeking to embark upon a healthy lifestyle and fat loss . In my experience, Post Natal clients who commence and stick to an optimum supplementation programme especially after a period of depletion such as during Pregnancy  often experience  a marked decrease in food cravings, an improvement in general mood and mental well-being and an increase in energy, vitality and ability to rest.  And we all know just how priceless posessing those qualities in daily life are, especially for a new mom.

NB: Always seek the advice of a specialist HCP when providing nutrition and supplementation advice for a Pregnant or breastfeeding Post Natal client if you are not certified to do so yourself.

Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Connect With Me on FACEBOOK and Twitter

www.burrelleducation.com

Sleep Deprivation, Stress and Fat Loss for the Post Natal Client

18 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness& Therapy Education, London, UK. 

For all of you out there with Post Natal clients (6 weeks to 6 years ;-)….Here are a few thoughts on a few important components to fat loss that are rarely considered when dealing with this special population.
  • During Pregnancy and the early Post Natal period, Cortisol is  NATURALLY ELEVATED!  In the Post Natal period the thought is that the elevated Cortisol and other stress hormones have the effect of keeping the mother alert and aware of any possible dangers to the infant and may have a role in the attachment process.
  • The physical stress of labour and birthing, alongside the stresses of adjusting to early motherhood and poor sleeping patterns/lack of sleep means that Cortisol levels may remain high well into the Post Natal period making it difficult for mothers to lose weight post birth.
  • During pregnancy, the hormonal signals have been set to ensure fat is stored in preparation for feeding the baby – theoretically, a mother may need somewhere in the region of an extra 650 calories each day to produce quality breast milk.
  • Being an older mother is also a factor in holding fat as sadly, by the mid to late 30’s the body is preparing for menopause.  And the ultimate paradox……..as women head towards menopause the body will automatically be reluctant to let go of fat around the middle as this is where Oestrogen is manufactured.  This happens because the body knows that Oestrogen will help protect our bones from Osteoporosis so the body tries to hold onto the fat to hold onto the Oestrogen to prevent Osteoporosis which it obviously deems to be a greater threat than having a fat belly!
  • The ULTIMATE blow comes in the fact that…….abdominal fat cells have four times as many receptors for Cortisol than anywhere else in your body so if you’re continually too stressed, your abdominal fat cells will be calling out for Cortisol and encouraging the body to store fat around the abdominals!
  • Adrenaline & Cortisol are the two main stress hormones produced by the Adrenal glands.  Totally useful when we need to get out of danger, not so great when our modern life and stress levels  keeps us chronically in a state of over-production.
  • Both hormones circulating in the system increase appetite and then drive the stressed individual to consume – guess what? More carbohydrate and fat!
  • Fat is stored around the middle simply because there, it’s closer to the liver where it can be quickly accessed to be converted back into energy if needed.
  • Natural Cortisol levels that we need to wake us up and go about our business in the daytime can remain elevated by STRESS!  They can also be elevated by a house too brightly lit in the evening time, and overstimulation via watching TV and working late.
  • Excessive production of Cortisol leads to adrenal fatigue which presents itself as chronic fatigue syndrome, infections, musculoskeletal aches and pains and headaches.
  • Obeying our natural rhythms of sleep and rest – our CIRCADIAN RHYTHM allows the adrenals to rest.
  • Caffeine, sugar, tobacco and LOW BLOOD SUGAR create EMERGENCY situations within our systems and signal STRESS.

What Can You As A Health & Fitness Professional Do About This?

In my early days of a Trainer, I was simply in a life phase where I could go all day and night without really considering the vital importance of rest and restorative activity.  Now, in my 40’s I really get it! And I ensure that rest and restorative activity is included in every session with every client.  I keep the training element of the session short and sweet, 20-30 mins  and ensure we have time for some foam roller work, a bit of remedial therapy on any niggles they have, a 10 minute meditation on the breath or a Power Plate massage for the the non-pregnant clients….either way, they walk away feeling and KNOWING the value of STILLNESS AS WELL AS MOVEMENT.

Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Connect With Me on FACEBOOK and Twitter

www.burrelleducation.com

The No-Diet Fat Loss Ten Commandments

17 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK.

www.burrelleducation.com

Image1.       INSULIN IS ONE OF OUR MASTER HORMONES IN TERMS OF FAT LOSS  – TO PREVENT FAT BEING STORED WE NEED TO GOOD CONTROL OVER IT.  For most people this means 3 things, reduce/moderating their intake of STARCHY CARBS, CUTTING BACK ON ALCOHOL AND AVOIDING SUGAR – YOUR OVERALL DAILY INTAKE SHOULD LOOK LIKE THE PLATE ABOVE.

2.       Eat more protein especially in the morning (first meal of the day), it sets the scene for your intake for the remainder of the day ie., you will crave less carbs.

3.       Focus on avoiding C.R.A.P – Excess starchy carbs, Refined Sugar, Alcohol and Packaged/Processed Foods.

4.       Keep well hydrated – aim for 2 litres of water a day – add a little Himalayan mountain salt and  the juice of ½ a lemon to ‘supersize’. Water is VITAL TO FAT LOSS.

5.       Supplement – Omega 3 and a High Quality Multi-Vitamin & Mineral – GOOD FATS ARE VITAL TO FAT LOSS.

6.       Perform 20 mins of High Intensity  Interval Training 3-4 times per week that involves whole body movements – THIS PUSHES YOUR BODY TO BURN MORE FAT. You need to get HOT, SWEATY, OUT OF BREATH AND YOUR MUSCLES NEED TO BURN.  Intensity and brevity are king.  Forget about hours on the treadmill.  Get going, work hard, go home!

7.       Increase your general level of walking and lower level activity on the days when you are not performing HIIT.

8.       Perform some kind of stretching daily & prioritize rest/quiet time – INACTIVITY IS JUST AS VITAL AS ACTIVITY.

9.       Identify your stressors and start work to eradicate or minimize them – STRESS MAKES YOU FAT!

10.   Base your daily intake and actions on the fact that: YOU ONLY GET 1 BODY, WE ARE NOTHING WITHOUT OUR HEALTH AND VITALITY. Movement and great nutrition are your way of showing daily gratitude for the body and health you have been gifted 🙂

Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Connect With Me on FACEBOOK and Twitter


FitPro’s: Questions to Consider When You Find Post Natal Rectus Diastasis

17 May
By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK. www.burrelleducation.com

As a health and fitness professional serving Post Natal clients, there are (in my opinion) 5 major confounding issues that the client presents with when employing the service of a specialist fitpro….in no particular order:
1.  A wobbly stomach with stretched skin and poor muscular tension/tone and a general feeling of disconnect to the abdominals.
2.  How to get rid of a C-Section tummy that overhangs her scar.
3.  A malfunctioning pelvic floor leading to at best urinary leakage, at worst faecal incontinence.
4.  A palpable gap at the midline of the abdominals, technical term: Rectus Diastasis or Distension and when/if it will close.
5.  How to get rid of ‘baby fat’!
This post relates to a few other factors to bear in mind when a client presents with a Distension (Diastasis) beyond simply measuring the gap and deciding what type of programming is suitable for her present state.
1.  How old is the clients’ ‘baby’?  – The older the Distension, the less likely that it will close completely ie., a 6 month PN client is in a much likelier position than a 2 year PN client.
2.  How old is the client?  – A younger mother (under 30) is generally in a better position regarding Collagen and Elastin production compared to an older mom (sorry!).
3.  What is the condition of the midline?  Papery/slack and offering very little resistance or can gap be felt but midline has good tension that can withstand pressure?  – Having a distension (gap between the bellies of the Rectus Abdominis) doesn’t necessarily mean that you are doomed to a life of poor core strength, incontinence and back pain.  For example, many fitness professionals who returned to work early to teach classes and exercised inappropriately often have fantastic looking midsections and fully-functioning core’s with a a Distension.  Their Rectus bellies can be separated but their midline is strong on palpation and more than able to do its job of withstanding intra-abdominal pressure when required to.
3.  If the client had a previous birth, what were the conditions of the abdominals before and after the previous baby?Previously separated abdominals are less like to return to a fully closed position after a second and third pregnancy and birth.
4.  Was there a short space of time between two pregnancies? – Connective tissue needs time to heal, short time-frames between pregnancies is less ideal and mothers with short gaps between pregnancies are more likely to experience poorer tissue resoration post birth compared to those who have had a longer ‘healing period’ between births.
5.  What kind of abdominal work/sport has the client been performing post birth and prior to coming to see you the Trainer.  What’s her occupation and daily activity levels? – I once assessed a fitness professional with a Distension to find that she taught 2 Spin Classes, 4 Body Pumps and led a running club.  She had a two year old distension that probably would remain as her work activities and full schedule did not allow for modification to the quantity of stress placed on her abdominal muscles – incidentally, she had a firm midline and didn’t experience any back pain or incontinence!

6.  Does the client experience any back pain or pain during her activities of daily life (ADL’s)? Especially in the case of a longstanding Distension with a firm mid-line, if the client has good continence and no back pain and is happy with her tummy…..who are we try to ‘fix’ her.
 
Answers to all of the above questions will give you a much fuller picture of your clients’ true core strength and capabilities and help you create a more realistic core strength programme suitable for the demands of her life.

www.burrelleducation.com – Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Visit the SITE and FACEBOOK PAGE for BRILLIANT CPD COURSES IN THE UK


Why Those Cardio Machines ARE NOT Your Best Weapon For Post Baby Fat Loss!

16 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist REPs Endorsed Pregnancy and Post Natal Fitness& Therapy Education, London, UK. 

www.burrelleducation.com


Human Growth Hormone (hGH) – The Key To The Post Baby Fat Loss Kingdom??

Some Key Points:

  • hGH is a hormone that is produced by the Pituitary Gland in the brain. Production peaks during the teenage years and slowly declines with age.

hGH plays aHUGELY significant and varied role in your system:

  •  Fat metabolism
  •  Growth of all tissues
  •  Energy level
  •  Tissue repair
  •  Whole body healing
  •  Cell replacement
  •  Bone strength
  •  Brain function
  •  Sexual function
  •  Organ health and integrity
  •  Enzyme production
  •  Integrity of hair, nails, skin and vital organsh

hGH is responsible for the rapid growth during childhood – and for the repair and regeneration of human tissue throughout our lives. By the time we reach the age of 30, our HGH levels are only about 20% of their peak levels during childhood, and after the age of 30, they continue to decline at about 12 to 15% per decade.  By the time most of us are 30 years old, our bodies no longer produce enough HGH to keep pace with the cellular damage that is occurring in our bodies.  As our hGH levels continue to decline, the damage that we collectively call ‘ageing’ accelerates.

The NOT SO GREAT News:

  • Studies have shown that obese adults have lower levels than normal-weight adults.
  • This can makes fat loss for the woman giving birth late ie., over 35, especially challenging.

The WONDERFUL News:

A 2003 study published in the British Journal Sports Medicine found that “exercise intensity above lactate threshold (when you ‘feel the burn’) and for a minimum of 10 minutes appears to elicit the greatest stimulus to the secretion of hGH.”
So…………

How Can We Increase The Natural Secretion of hGH to Boost Fat Loss and Gain The Other Health Benefits For the Post Baby Client?

It’s not rocket science here, but people still stuggle to understand the off-the-scale value of implementing these basic tasks into their lifestyle…

  • Get More Sleep
  • Drink More Water
  • Moderate/Reduce Your Starchy Carbohydrate & Sugar Intake
  • Eat More Protein
  • Exercise at the Right Intensity & For the Right Length of Time!  Remember: Lactate Threshold & Add Resistance Training – forget long slow cardio (not unless you’re using it as a low intensity leisure pursuit – a long walk in nature is great for the soul!) and swap to short intense bursts.

Sleep
Since the largest hGH surge in a normal day tends to occur around one hour after the onset of night-time sleep, it is vital for anyone seeking fat loss to get plenty of sleep. If the quality and quantity of sleep is inadequate there will be a reduction in the volume of hGH secreted with negative consequences for fat loss. For most people, ‘sufficient sleep’ people means around seven to eight hours.

Water
It is also important to drink plenty of water during your waking hours and more when exercising, as dehydration has been shown to significantly reduce the exercise-induced hGH response. 1 ½ – 2 litres per day is a good starting guide.

Carbohydrates & Protein
Research has also shown how high-carbohydrate diets tend to switch off hGH secretion. Many fat loss expert suggest avoiding sugar for two hours post exercise but ensuring that at least 25g protein is consumed immediately preferably in liquid form for quick absorbtion (a non sugary protein shake) or a protein bar, lean poultry, meat or eggs as protein has been shown to enhance hGH secretion too.

The Right Intensity & Quantity of Resistance Training – Quality over Quantity Every Time!

Exercising at a higher than average intensity results in the biggest volume of hGH secretion in response to a single exercise bout, with levels of the hormone declining gradually over a period of an hour. Research has also shown that multiple (3) short daily sessions of whole-body resistance training can give rise to optimal hGH secretion over a 24-hour period. Another showed an even larger human growth hormone hGH peak in response to sprints on an exercise bike.

Ultimately, to boost your hGH production and blitz your post baby fat stores you need to ensure that when you exercise on your ‘metabolic’ exercise days you….

  • Get hot
  • Get sweaty
  • Get out of breath
  • Feel the lactate burn in your muscles
  • In short bursts, work until you feel truly challenged

A suggested exercise strategy for optimizing hGH secretion through exercise is as follows:  Perform 3-4 short ‘metabolic’ sessions per week, each involving at least 10 minutes’ work above lactate threshold. Keep total workout time to between 20-30 mins and include a variety of styles and principles to maintain muscle confusion. Work hard, keep it short and sweet  and ULTIMATELY, BE CONSISTENT AND THE MAGIC WILL HAPPEN!

Need 60 Low Cost, Easy to Apply,  Sure-Fire Ways to Attract More Pregnant and Post Baby Client?

Go to http://www.burrelleducation.com

NOW to get your FREE COPY OF THIS BRILLIANT E-BOOK!

www.burrelleducation.com

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