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Killer Marketing For Massage Therapists!

2 Jul

By Jenny Burrell BSc (Hons)

Founder of Burrell Education (

Specialist Pregnancy and Post Natal Fitness & Therapy Education, London, UK.

I know I neglect you massage and therapy guys!!!!!  So here’s a big tip, if you don’t know him already Eric Brown is to Massage Marketing what Bedros is to Fitness Marketing.  Eric Who??? Especially is you are in a niche such as Pregnancy and Post Natal, you really need to have an awesome prescence and make connections with mommies.  He’ll show you exactly how!

So……click the logo above and get busy!!

Working in health and fitness with women???? Check out – a FREE RESOURCE full of awesome inspiration & education for anyone who is passionate about the health of the women they serve.  You can download our free gift while you’re there – I think you’ll find it VERY USEFUL!  The clue is in the title 🙂

New Burrell Education Website and Products Launch

Monday 9th July!


How to Create an Awesome Pregnancy and Post Natal Massage Service

3 May

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK.

I began my massage journey nearly a decade ago studying for the ITEC Holistic Massage Certification and as soon as I began my studies, something just clicked.  For me, the skin-to-skin element of using massage and other hands-on bodywork techniques to connect with and help my Pre/Post clients seemed to be the perfect way to compliment the physical expenditure of one-to-one fitness training.

As a Pregnancy and Post Natal Fitness Specialist, my goal was always to progress onto deeper levels of study that would specifically empower me to help my Pre/Post clients and after embarking on  further study at  North London School of Sports Massage and other top London massage schools, I finally had the skills that could be honed into helping my own niche client base.

Fast forward 7 years and thanks to the support of Susan and the team at NLSSM, I created and now tutor their 2-Day CPD offering.

Next 2 Day CPD Course Date: Saturday/Sunday 19th & 20th May, 2012.

If you are a certified Massage Therapist wanting to extend your offerings to help the Pre/Post Natal client or a fitness professional with Pre/Post Natal clients and a massage qualification, this weekend CPD course will give you a ready-to-go, entire skill-set to help you create a stand-out service that will keep clients coming back time-after-time and keep them referring for you.

If you have any knowledge at all of the rigours of Pregnancy,  you’ll know that the myofascial and skeletal system is put under immense duress and undergoes a complete transformation in terms of function.  This dysfunction usually leads to soft tissue discomfort and pain, most of which can be alleviated by massage therapy and bodywork.  You’ll find that Pre/Post Natal clients will be some of your most grateful customers.

Typical Pregnancy Into Post Natal Period Posture (Client at 17 Weeks Post Birth)

The Top 20 Areas Where The Pregnant/ Post Natal Client May Have Pain and Discomfort & Why?

  1. QL’s – the anterior tilted pelvis causes shortening
  2. Lats – the anterior tilted pelvis causes shortening and scapular abduction causes length tension
  3. Intercostals – breathing patterns change as the ever-growing baby demands more space causing further rib flaring
  4. ITB (Origin and Insertion) – changes to posture and biomechanics may cause pain
  5. Quads – tightness in attachments at both the hip and knee
  6. Calves – changes in plantarfascia reflected further up the myofascial chain
  7. Plantar Fascia  – changes to tension due to dramatic increase in weight biomechanics
  8. Biceps – creeping scapular abduction closing down anterior musculature – breastfeeding and ADLs all contribute
  9. Anterior Delts – creeping scapular abduction closing down anterior musculature – breastfeeding and ADLs all contribute
  10. Pectorals – creeping scapular abduction closing down anterior musculature – breastfeeding and ADLs all contribute
  11. Rhomboids – creeping scapular abduction causing length tension – breastfeeding and ADLs all contribute
  12. Upper Traps – forward head posture due to change in weight/size and centre of gravity causes forward head posture and associated changes in tension of neck and shoulder musculature
  13. Levator Scapulae – forward head posture draws origin away from insertion causing length tension
  14. Sub Occipital Region – see above
  15. Platsyma –forward head posture causes length tension in the anterior neck
  16. Erector Spinae & Lumbar Region – increased lumbar lordosis and lack of exercise in this area causes shortening and dysfunction
  17. C- Section Scar Tissue –  Valuable work can be done to educate and instruct client to self-administer gentle massage to help avoid the build-up of restrictive scar tissue
  18. Tibialis Anterior – change in posture and biomechanics of the foot can be reflected in the anterior aspect of the lower leg
  19. Carpal Tunnel – fluid retention affects passage of nerve impulses through Carpal Tunnel, massage can aid dispersion of fluid build-up.
  20. Piriformis Pain – anterior tilted pelvis, everted foot fall and weakening of anterior Pelvic Floor muscles all contribute to increased tension and shortening.

Techniques You’ll Learn Over the Weekend

  1. How to address ALL  of the above areas and issues! Applying a suitable strategy specific to client’s needs.
  2. How to position and massage the Pregnant client – elevated supine, side-lying supported by bolsters.
  3. How to position and massage the Post Natal client – especially after C-Section.
  4. How to use a sheet for draping the client instead of towels.
  5. How to modify the traditional massage strokes, when the client is in the side-lying position.
  6. You’ll learn or polish your Soft Tissue Release (STR) skills.  (Shorten, LOCK target tissue, move to lengthen away from the direction of the LOCK’).  STR is so flexible that is can be used on all of the 20 listed areas above.
  7. Appropriate Contract/Relax Methods
  8. Therapist applied Myofascial Release using small foam rollers
  9. Simple Acupressure for the Post Natal Period
  10. Learning and teaching C-Section scar massage to the Post Natal client
  11. Which massage mediums are safest and most effective during the Pre/Post periods
  12. How to create a welcoming and nurturing environment for your clients
  13. How to Attract, Retain and Gain Referrals
  14. How to offer a polished, second-to-none STAND-OUT service – EVERYTIME!

What You Take Home

1.  A 2-day, paradigm-shifting educational experience that will help you hone your instinctive skills to serve a brand new additional client group
2.  A 100+ page fully illustrated and referenced manual
3.  Bonus client information on Pelvic Floor exercise and Pre/Post Natal Specific Mobilization and Stretching

4.  The skills to start your brand new business venture
5.  My personal business blueprint for creating an awesome service that will ensure you ATTRACT, SERVE AND RETAIN happy clients for years and years to come.

How to Reserve Your Place!

Contact Cassandra at NLSSM to book your place ( class size is limited to 10 participants, so be quick!)

Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 

Connect With Me on FACEBOOK and Twitter

10 Books For An Awesome Mindset!

2 May

 By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK.

1.  Gary Zukav – The Seat of the Soul – Deep, deep, deep – like a spiritual punch in the head.  Mr. Zukav will rock your tiny world.  Tough spirtual love but on the money every time.

2.  Steering by Starlight – Martha Beck – stuck in a rut? Get quiet! Simple!  :-)) Then get busy doing what the hell you came here to do!!!!!!!!  Martha holds no punches.  The book is full of gems that will guide you to a kick ass life if you are prepared to go through the ‘ring of fire’.

3.  Age of Miracles – Marianne Williamson – Unashamedly women’s business!!!!!!! Especially if you’re over 40!  You know who you are 🙂

4.  Broken Open – Elizabeth Lesser – ooooooooh this will make you cry, cause that’s what you do when you’re broken down and lose the ‘game face’.

5.  Practicing the Power Of Now – Eckhart Tolle – Anything by this man is gold. DEEP and profound.  A real life changer.

6.  The 7 Habits of Highly Effective People – Stephen R. Covey – foundation text by the father of ‘get your ass in gear’…with love.

7.  Think and Grow Rich – Napoleon Hill – always think ‘shame about the title’ – gives a false impression.  Written in the 1920’s and still as relevant as ever.  The truth never changes.

8.  10 Spiritual Principles of Successful Women – Victoria Lowe – found this in an airport bookshop in Chicago when I was en route to the home of Oprah, how apt.  Honest and inspiring text.

9.   Life with Full Attention- Maitreyabandhu – a Bhuddism inspired text that just stops you in your tracks and insists you create PEACE AND STILLNESS in your life DAILY!!!!! Amen.

10.  A Thousand Names for Joy – Byron Katie – Ms Katie is peace personified – her quote ‘Happiness is a quiet mind’ is a personal mantra.  De-junk your life on every level  -PEOPLE, PLACES AND THINGS and keep it simple, simple, simple. – Passionate About Pregnancy & Post Natal Health & Fitness Education FOREVER! 


My Top 2 EASY Social Media Books and More

4 Apr

By Jenny Burrell BSc (Hons), Founder of Burrell Education, Specialist For Pregnancy and Post Natal Fitness & Therapy, London, UK.

PS., I’m reblogging this post as I am fairly pleased with myself 🙂 My intention at the beginning of the year was to blog and read more…I’ve published 40 blogs so far so feel like I’ve been successful at establishing a habit.  Actually it does get easier once you get into a groove.  I remember listening to some good advice on an audio book while walking the dog and the author said – YOU’VE GOT TO BE ADDING SOMETHING VALUABLE TO THE CONVERSATION…..I hope I am !

PPS., If you use WordPress like me, I hope you know that you can schedule a whole week of blogs at once or on a Sunday night like I did this week and take the strain out of staying connected!

Happy New Year to you all!!!  Super stoked to start 2012!  In great health at last and with a head and heart full of energy for our brilliant profession and all the plans that I have for this brand new year.  So without further ado, I’ll tick off two daily jobs on my NEW YEARS RESOLUTION LIST…..READ DAILY & BLOG MORE! Voila!

Oooh it comes to us all!!!  Nevermind just being on Facebook and Twitter, I really needed to understand how they worked and how to maximise social media prescence without wasting time staring at various screens for the best part of the day so I did a little research and found the first two  books, both are awesome as explaining the ‘HOW TO DO’ and the ‘WHY’ and how to knit it all together time-efficiently.

Then stumbled across this little gem and literally ready it in one sitting then started again!!!  Perfect for these fiscally conscious time, I’m loving austerity, being creative and seeing how far a little brain power combined with elbow grease gets me ;-).

Lastly, fresh back from South America and having drunk Acai slush puppies in Brazil and felt crazy gooooood and smuggled home fresh Maca powder from Cusco. I’m re-reading this little gem and I’ve gotten busy making my OWN GREEN DRINK POWDER with great results.  I’ll blog my recipe shortly.  (I did, it’s in the archive)

Keep it passionate and remember, mediocrity is a sin!  Go BOLD or GO HOME!

Jenny X

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